ALANA HODGINS

Key Responsibilities

• Provide technical and production support to maintain and optimise the Tribunal’s website and intranet, ensuring compliance with accessibility and government standards.
• Monitor, analyse and interpret analytics, usage trends and user feedback to enhance engagement and user experience across digital platforms.
• Generate strategic, user-focused solutions to meet complex communication requirements and support the internal and external digital presence.
• Developed internal governance policies and guidelines for the Tribunal, ensuring stakeholder consultation and consistent, compliant content management.
• Provide professional advice, training and reporting to staff to enhance digital capability across the organisation.
• Collaborate with internal stakeholders and external suppliers to manage and develop digital communication tools.
• Manage and administer content management systems, including SharePoint, Drupal, Kontent.ai and apply SEO and content optimisation best practices.
• Use analytical tools to test and optimise website functionality and accessibility.
  
• Deliver work accurately within critical timeframes while maintaining a high level of customer service and stakeholder engagement.

Key Responsibilities

• Web and Software Vendor Liaison: Serve as an intermediate point of contact with external software vendors, coordinating issue resolution, and assisting with the planning and implementation of future releases and upgrades. Ensuring alignment with council’s strategic objectives.
• Web Analytics and Reporting: Conduct web analytics to create detailed reports for management, aimed at enhancing site performance, quality, efficiency, and adherence to standards. Begin to take on responsibilities for driving improvements based on these insights.
• Governance and Policy Application: Support and apply council’s relevant Governance frameworks, policies, and guidelines more proactively in publishing web content and advising authors. Ensure the quality, usability, and accessibility of council’s websites with a more autonomous role in content management. Assist with content lifecycle practices including sites, pages, content models, content, imagery and assets. Support the further development and ongoing lifecycle of web governance frameworks, policies and guidelines.
  
• Professional Development and Knowledge Sharing: Engage in ongoing learning to stay updated with best practices and developments in Web/SharePoint technologies, usability, and accessibility standards. Start to lead knowledge sharing sessions for the team and author community, including training delivery and documentation of procedures.
• Web Content and System Support: Provide intermediate level support for council cloud-based software applications and systems, ensuring adherence to ICT service level agreements. Begin to translate business requirements into technical specifications.
  
• Digital Asset Management: Assist with the management of SSL certificates, website redirects, content modelling, image modelling and shortened domains.
  
• Analytics and Reporting Initiatives: Play a supportive role in managing Google Analytics reporting and the maintenance of the council’s “Digital Dashboard.”

Key Responsibilities

• Proven expertise in problem resolution, project and process management, and task prioritisation (Jira) within large organisations.
• Develop user flows in Miro and prototypes in Figma, iterating on designs based on user feedback and usability testing.
• Effectively liaise with stakeholders, ensuring clear and transparent communication throughout all project phases.
• Utilise SharePoint and Confluence to efficiently manage project documentation and streamline processes, ensuring seamless collaboration and organisation.
• Creates visually stunning and coherent interfaces with thoughtful branding, ensuring alignment with brand values.
• Designs intuitive and user-friendly interactive elements, such as buttons and navigation components, for a seamless user experience.
• Collaborates with developers to integrate designs with user experience strategy, ensuring effective communication and coordination.

• Project manager for the successful development and launch of new websites, overseeing the entire process from inception to completion within established timelines and budget constraints.
• Design and develop visually stunning and user-friendly WordPress websites that align with client objectives and brand aesthetics.
• Collaborate closely with clients to gather requirements, propose design solutions, and ensure seamless project execution.
• Customise WordPress themes and plugins to create tailored solutions, optimising site performance and responsiveness.

• Managed all aspects of website design, development, and content, ensuring a cohesive online presence that aligns with the brand.
• Design a wide range of marketing materials, including brochures, flyers, posters, and digital assets, to support various promotional campaigns.
• Plan, script, and produce engaging marketing videos to effectively convey brand messages, products, or services through visual storytelling.
• Develop and manage E-Newsletters, including content creation, writing, and design, to engage and inform subscribers, fostering customer loyalty and brand recognition.
• Execute comprehensive social media marketing campaigns, which involve content creation, scheduling, audience engagement, and performance tracking across various platforms to enhance brand visibility and reach target audiences effectively.

• Create visually appealing and user-centric website designs tailored to clients’ unique branding and objectives, utilising a combination of design tools and coding skills.
• Develop custom graphics, logos, and marketing materials that resonate with clients’ target audiences, maintaining brand consistency and creative excellence.
• Manage multiple client projects simultaneously, demonstrating effective time and project management to meet deadlines and deliver high-quality design solutions.
• Stay updated on design trends, software, and technologies to offer innovative design solutions, enhance skills, and maintain a competitive edge in the freelance design market.

• Led the design, development and ongoing expansion of Australia Zoo’s digital ecosystem, ensuring a cohesive, high‑performing online presence.
• Directed major website redevelopment projects from concept to launch, improving operational efficiency and elevating user experience across key customer journeys.
• Oversaw online marketing, e‑commerce and analytics strategies that strengthened brand reach, increased engagement and supported revenue growth.
• Managed dynamic social media and digital campaign activity to enhance visibility, audience connection and brand advocacy.
• Oversaw the production and optimisation of all online channels, ensuring timely, accurate and compelling content delivery.
• Led and supported the web team, building capability, alignment and a cohesive approach to digital delivery.

• Led project management efforts for the redevelopment of websites and intranets.
• Successfully managed, trained, and provided ongoing support for the Intranet (SharePoint) and the Internet site using a custom-built CMS.
• Implemented Web Content Accessibility Guidelines (WCAG) to ensure our digital content and web applications are inclusive and accessible to individuals with diverse abilities, improving user experience and compliance with accessibility standards.
• Designed training manuals, style guides, and writing guidelines for SharePoint implementation.
• Oversaw the management and mentorship of the Web Development Officer to ensure a cohesive and productive team.

• Managed content and supported site using Web Content Management (WCM), which involved regular updates, and content additions to ensure a seamless and user-friendly online experience, ultimately contributing to increased user engagement and satisfaction.
• Led project management efforts for website redevelopment projects.
• Offered strategic insights and recommendations for designing and producing publications.
• Effectively coordinated staff contributions to streamline the production of both print and web content.
• Co-ordinating staff contributions for production of print and web content

• Managed content, trained and supported the Intranet using IBM’s Web Content Management (WCM) system.
• Implemented Web Content Accessibility Guidelines (WCAG) to ensure our digital content and web applications are inclusive and accessible to individuals with diverse abilities, improving user experience and compliance with accessibility standards.
• Managed content, trained and supported DOJ Internet site using WebInterprise Publisher system.
• Prepared project documentation and provided advice on site design and structure.
• Liaised with diverse range of stakeholders, contractors, suppliers and government agencies for key project deliverables.

Education & SKills

BA (Communication Design)

Queensland Unversity of Technology

2001

Certificate IV in Project Management

TAFE Qld

2008

Certificate IV in Business

Kangan TAFE Melbourne

2005