ALANA HODGINS

• Collaborate with cross-functional teams to understand project requirements and objectives.
• Design visually appealing and user-friendly website layouts and interfaces.
• Use industry-standard design tools, such as Adobe Creative Suite and Figma to create mockups and prototypes.
• Ensure that website designs are responsive and optimised for various devices and screen sizes.
• Evaluate and apply best practices in user experience (UX) and user interface (UI) design to improve website usability.

•  Design and develop visually stunning and user-friendly WordPress websites that align with client objectives and brand aesthetics.
• Collaborate closely with clients to gather requirements, propose design solutions, and ensure seamless project execution.
• Customize WordPress themes and plugins to create tailored solutions, optimizing site performance and responsiveness.

• Managed all aspects of website design, development, and content, ensuring a cohesive online presence that aligns with the brand.
• Design a wide range of marketing materials, including brochures, flyers, posters, and digital assets, to support various promotional campaigns.
• Plan, script, and produce engaging marketing videos to effectively convey brand messages, products, or services through visual storytelling.
• Develop and manage E-Newsletters, including content creation, writing, and design, to engage and inform subscribers, fostering customer loyalty and brand recognition.
• Execute comprehensive social media marketing campaigns, which involve content creation, scheduling, audience engagement, and performance tracking across various platforms to enhance brand visibility and reach target audiences effectively.

• Create visually appealing and user-centric website designs tailored to clients’ unique branding and objectives, utilizing a combination of design tools and coding skills.
• Develop custom graphics, logos, and marketing materials that resonate with clients’ target audiences, maintaining brand consistency and creative excellence.
• Manage multiple client projects simultaneously, demonstrating effective time and project management to meet deadlines and deliver high-quality design solutions.
• Stay updated on design trends, software, and technologies to offer innovative design solutions, enhance skills, and maintain a competitive edge in the freelance design market.

• Spearheaded the design, development, and expansion of Australia Zoo websites, ensuring a seamless online presence.
• Successfully led project management for new site launches, streamlining operations and enhancing user experience.
• Effectively oversaw online marketing and sales strategies, driving growth and revenue.
• Managed dynamic social networking marketing campaigns to boost engagement and brand visibility.
• Orchestrated video production for online channels, delivering compelling content.
• Supervised and directed the web team, ensuring efficient and collaborative operations.

• Led project management efforts for the redevelopment of websites and intranets.
• Successfully managed, trained, and provided ongoing support for the Intranet (SharePoint) and the Internet site using a custom-built CMS.
• Implemented Web Content Accessibility Guidelines (WCAG) to ensure our digital content and web applications are inclusive and accessible to individuals with diverse abilities, improving user experience and compliance with accessibility standards.
• Designed training manuals, style guides, and writing guidelines for SharePoint implementation.
• Oversaw the management and mentorship of the Web Development Officer to ensure a cohesive and productive team.

• Managed content and supported site using Web Content Management (WCM), which involved regular updates, and content additions to ensure a seamless and user-friendly online experience, ultimately contributing to increased user engagement and satisfaction.
• Led project management efforts for website redevelopment projects.
• Offered strategic insights and recommendations for designing and producing publications.
• Effectively coordinated staff contributions to streamline the production of both print and web content.
• Co-ordinating staff contributions for production of print and web content

• Managed content, trained and supported the Intranet using IBM’s Web Content Management (WCM) system.
• Implemented Web Content Accessibility Guidelines (WCAG) to ensure our digital content and web applications are inclusive and accessible to individuals with diverse abilities, improving user experience and compliance with accessibility standards.
• Managed content, trained and supported DOJ Internet site using WebInterprise Publisher system.
• Prepared project documentation and provided advice on site design and structure.
• Liaised with diverse range of stakeholders, contractors, suppliers and government agencies for key project deliverables.

Education & SKills

BA (Communication Design)

Queensland Unversity of Technology

2001

Certificate IV in Project Management

TAFE Qld

2008

Certificate IV in Business

Kangan TAFE Melbourne

2005